MORV London is a womenswear brand specialising in beautifully tailored suits and easy, bold dresses that can be worn to any event. With collections that reference art and fashion history, pop culture and female empowerment, the Morv London girl is edgy and cool whilst still timeless and beautiful; the prints she wears, whilst beautiful, can provoke a conversation; the luxurious fabrics are as ethically sourced as possible; the colours are bold and rich. Every Morv garment is cut to be both flattering and easy to wear; the brand designs looks that can be worn across occasions, making the wearer feel bold and confident, and giving her the edge that she demands. For Morv, it goes without saying that fashion, which is designed for women, should empower those women.

Our philosophy is rooted in feminism and multiculturalism — our goal to empower women. Morv London clothes should embolden the wearer with their bold aesthetic, playful prints, vibrant colours and contemporary design. For us, it should go without saying that women’s fashion, which is designed for women, should be something that empowers them.

Above and beyond the confidence that we want to instill in the wearer, within the business practise Morv London keeps central the goal of finding a way to allow more fortunate women to bridge the gap to help women who have less favourable circumstances. 

Our factory

We have built and developed our own factory ensuring full control of every aspect of our production. This ensures we can get the best margins, shortest lead times and complete control over our quality, without compromising on the fair treatment of our workers.

We are are aiming to having 75% of our workforce female by the end of 2019, with a particular focus on hiring women who have found themselves in unstable circumstances. We want to offer our workers as secure and stable an environment to work in as possible, as well as ensuring that the factory itself is airconditioned and comfortable.

The factory itself is having solar panels installed and we pride ourselves on running a as low impact a production as possible, as well as sourcing materials that have sustainable provenence and using non toxic dyes. The key impact of any factory is wastage and we have been training the team to raise awareness of fabric wastage and to innovate in cutting practices to actively reduce this as much as possible.

We aim to constantly improve our ethical credentials as we expand and grow and we plan to share these with other designers who we will collaborate with to produce their collections.

About Morv

Morvarid Sahafi is an Iranian born, London based artist and designer who is the Founder and Creative Director of Morv London and Morv Moon. With collections that reference art and fashion history, pop culture and female empowerment, the brand allows her to explore her endless creativity and expertly blend her unique eye for cut with imaginative prints and embroidery.

A talented artist, Morv studied Fine Art and Fashion design at Parsons school of design in Paris, which she followed with a Masters in Contemporary Art Theory and Philosophy at Goldsmiths in London. Morvarid has travelled the world extensively; speaking several languages including Swedish and Farsi. Her exposure to art and philosophy, to different ideas and cultures, gives her a unique viewpoint that manifests in her designs.

An expert in fit, Morv’s designs are inventive and new whilst remaining flattering and pragmatic; her keen eye and natural instinct for emerging trends means that Morv London is never behind the trend and the unique techniques, prints and fabrics that she uses give the brand a strong and recognisable aesthetic.


Follow Morv on Instagram and become part of the story.Instagram Social Feed: @MorvLondon


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